It is a well-known fact today that videos are an integral part of online marketing. If you have to make your presence felt, you need to adopt this tool; the sooner the better. Once you have made up your mind to adopt, it throws a volley of questions towards you like will you be hiring corporate video production services or creating it in-house, what exact message should be conveyed through it, whom do you want to address, where do you want to publish it etc. The foremost question that you need to answer is – ‘Will it be an animated one or a live action video?”
In case you hire some corporate video company to create it, they will help you answer this question. But, if you want an insight into the topic right now keep reading further.
A live video is used to highlight a particular aspect or culture of your business. If you intend to educate your users or advise them on a concept that is difficult, complex or is an impenetrable subject then animation videos are the best choice.
These help in connecting better with the audience and explaining difficult topics gets easier. Thus, if you want to educate the users on some technological aspect or some app that is due to get launched, then using a live video technique might fall flat. This is because what you are trying to explain through the video is not tangible and hence the audience cannot connect with it. On the other hand, in animated videos, these concepts can be illustrated in a better way that is appealing and the viewers can actually comprehend what you want to convey.
Besides delivering the exact message in a livelier manner, the animated videos also come with a couple of other perks. It is not as heavy on pocket as the live action video. Also, if you are marketing a product or a service that is in the continuous evolving process then making a change in animation is easier. In the live video, you need to go back to the live action video shoot even if you have to make a minor change.
The only concern in animation is the production time. It is a long process approving illustrations, music or sound effects, voice overs etc. to get the final product that is just the way you wanted.
The animation opens a world of limitless opportunity for creativity. The way you can deliver your message to your potential customers is impactful and immense. The complex subjects can be conveyed in the simplest manner using this medium. You have complete control over the animated characters that you create in it and you can use this to your maximum benefit.
A well-crafted and well-drafted animated video is a sure-shot way to reach out to your target audience in an imaginative, mesmerising and colourful way.